Art is fire plus algebra
— Jorge Luis Borges

Technology does amazing things. Humans decide how it gets used.

To innovate and seize new opportunities, you need to ensure that your teams have an understanding of the principles, possibilities and practicalities of a rapidly-changing technology landscape.

Fire Plus Algebra aims to help bring together human creativity and intuition, with the right processes, tools and technology.

We’re not trying to sell you a particular piece of software – we’re here to ensure that you and your team understand what’s possible, and how the tech enables you to achieve your objectives.

We offer:

  • Bespoke in-house training for your teams.

  • Online courses for more flexible, remote learning.

  • Open events for training individuals or smaller groups.

  • Consultancy for more involved projects.

  • Resources on our website.

A newsletter covering the latest developments in the areas we cover.

We've road-tested our approach and materials with a wide range of different clients, including:

  • Growing startups and corporates (eg. Carwow, Swiftkey, VEON)

  • Public bodies (eg. Arts Council, BBC, Electorial Commission)

  • Health organisations (eg. Health Foundation, East London NHS Trust, NHS Improvement)

  • Government departments (eg. Dept of Health, Dept of Transport, Dept of Education)

  • Science organisations (eg. Liverpool School of Tropical Medicine, National Environment Research Council, Biotechnology and Bioscience Research Council)

  • Universities (eg. Aga Khan University, Westminster University, Edinburgh University)

Fire Plus Algebra was founded by Alan Rutter.

Alan is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.