I never set out to work with data. My first career was in journalism, working with brands like Time Out, The Guardian, WIRED and Frieze. This gave me a deep love of storytelling and an affinity for engaging infographics, charts, maps and diagrams.

I moved into tech, and found myself building endless slide decks, reports and dashboards. So I used what I'd learned from magazine-world to business communications – and worked with organisations including Trivago, LEGO, the NHS, the British Library, VEON, the Jakarta Post and London School of Economics.

Now I work with organisations on how they can communicate more effectively with data. I meet plenty of ambitious professionals who know exactly what the numbers say, but struggle to communicate with stakeholders from different backgrounds. My systems and techniques are road-tested and get results.

Since 2018 I have focused my work on public sector organisations and the unique challenges they face in working with data and AI. I also work with non-profits, univeristies and charities.

I believe that good use of data can drive real change for the better, but you need to know how to communicate insights effectively.

Remember: data doesn't change minds, stories do.

Meet a few of my clients

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