Honestly, we’re not big fans of the word ‘content’ – it’s a mundane term for such a crucial thing, it downplays the distinction between fantastic stories and mindless clickbait, and it has a tendency to make people think that quantity is more important than quality.
Every organisation is a publisher today – and what you’re really trying to do is deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools.
With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON.
Publishers and brands we’ve worked with include Time Out, WIRED, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard.
Core areas we can help with include:
Developing and maintaining a content strategy.
Generating, refining and testing content ideas.
Understanding how, and when, your audience wants to be spoken to.
Production processes for any size of organisation or team.
Structuring content to publish through multiple channels and platforms.
Choosing the right technology solutions.
What we can deliver…
In-house workshops Whether you need a lunchtime talk, a workshop as part of an away-day, or a full-day of in-house training – we have delivered learning sessions to thousands of happy attendees.
Remote training We have extensive experience in delivering interactive training via webcam to remote teams – removing the need for travel, without losing the quality of the content and outcomes.
Consultancy If you require more intensive help with a new initiative or particular area of your business we can build a bespoke programme around your needs.
“We’ve now worked with Alan for almost 3 years, and during that time he has continued to deliver the highest quality training for our clients and delegates. Alan’s passionate delivery style has continued to deliver innovative training solutions to over 1500 delegates across the public, private and voluntary sector. Each of our courses with him has always delivered exceptional feedback and satisfaction levels.”
Joe Barlow | Head of Programme, Understanding ModernGov