Today, every fundraising organisation is a publisher. High-quality content gives you an opportunity to and build and maintain a meaningful relationship with your audience. But the process can be overwhelming when you’re publishing case studies, populating your social media feeds, crafting email newsletters, and putting together publications for your donors.
This course will give you a repeatable process for identifying story ideas, developing them into structured content, and then publishing them through the most effective channels. It will cover written stories, visual content, video, audio, infographics and other formats. You will learn how to grab the attention of your audience, and iterate your content based on feedback. Lastly, you’ll be introduced to a range of free tools that help you create eye-catching content.